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Maximizing impact: Paid media strategies for small public companies and junior minors

Here’s what organizations aiming to optimize their advertising efforts need to know about paid media and its benefits.

It is increasingly challenging to be a microcap stock listed on an exchange in the U.S. or Canada. The costs associated with the listings continue to grow as regulations proliferate. It can be challenging for management teams to find ways to effectively communicate with their shareholders and stakeholders. Historically, communications were often done through conferences and investment banks, but those channels of communication are less effective than in the past. Instead, management teams today must rely on paid media strategies to communicate with their shareholders.

In today’s digital landscape, public companies must leverage paid media to enhance brand visibility, engage target audiences (such as shareholders or potential clients), and drive interest in a crowded and noisy market. Based on my experience, the following are my thoughts on paid media, its benefits, and best practices for public companies aiming to optimize their advertising efforts.

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about the author

Anthony Milewski

Anthony Milewski has spent his entire career in the capital markets, including as company CEO, board director, advisor, founder and investor, with a focus on the energy transition and commodities.