Mining companies are turning to data to fine-tune their digital marketing. Here’s how analytics is becoming a critical tool to track what’s working and guide future campaigns.
Mining is a capital intensive business that requires capital raising and constant communication with current and future shareholders, stakeholders, vendors, governments, and employees. The mining industry faces intense competition for capital and interest from other sectors, such as technology and AI, that have performed much better over the past decade.
But now, as the commodity cycle looks to be turning and investor interest comes back into the sector, mining companies are turning to data to fine-tune their digital marketing. In today’s digital world, where branding can make or break a company, analytics is becoming a critical tool to track what’s working and guide future campaigns.