As a mining executive, I’ve seen firsthand how video can transform investor engagement—and why it’s no longer optional.
When I speak with other executives in the junior mining space, one theme comes up repeatedly: How do we stand out? Whether we’re competing for investor attention, trying to explain a technically complex asset, or showcasing ESG initiatives, the challenge is the same—communicating clearly, effectively, and with impact.
Over the last few years, I’ve become convinced that video is one of the most powerful, underused tools in our industry.
In the mining business, we operate in a highly visual business—remote landscapes, geological exploration, community partnerships, environmental stewardship. Yet most mining companies still rely on PDFs, slide decks, and press releases to tell their stories. And while those have a role, they’re simply not enough anymore.