Mining is a 19th century business. You take one rock and crack it against the next to find gold or copper. Stakeholders, investors, governments, and the like all live in a modern world built around social media, influencers, podcasts, and various forms of emerging media. The mining industry, a cornerstone of global development, is often perceived as traditional and resistant to change.
However, as digital transformation reshapes industries worldwide, mining CEOs must step up and embrace the digital age—not only for their companies, but for themselves. Personal branding in the online realm is no longer optional; it’s a strategic imperative.
Here’s why mining executives should prioritize their digital presence, and how it can bolster their leadership, influence, and bottom-line results.
Anthony Milewski writes for Fast Company – read full article.