Investment Insights. Stay Ahead.

EV’s to Get a Major Pick Up

Automakers regularly announce and launch new vehicles. In fact, there’s enough news coming out of the auto industry that, in any given month, its easy to miss even the occasional big announcement. With that in mind, I feel it’s important to draw your attention to an important piece of news that came out a little earlier this month: Ford is making an all-electric version of the F-150 pickup truck and is also planning an all-electric transit van.

For those of you who from outside of North America, let me quickly outline the backstory. Ford’s F-series trucks have been the bestselling vehicle in the US for the last 40 years. That’s right, the last four decades in a row. Pickups generate about a third of Ford’s sales and an even bigger percentage of profits so, for the company to be serious about moving to EVs, the F-series needs to get electrified.

A hybrid version was already in the works so this latest announcement is an all-electric addition.

This announcement is more important than one of World’s top automakers electrifying its most important product line. It tells us that Ford is confident enough in the progression of EV battery strength and charge duration that it can move forward with an all-electric F-150.

These vehicles are serious workhorses. Sure, you can get fully-loaded luxury versions for people who want a big, shiny, powerful vehicle but on the whole, they are marketed, sold and used for their designed purpose of hauling, towing and dealing with difficult terrain and road conditions.

Ford isn’t the first automaker to announce that a fully-electrified pickup is on the way. Tesla has announced one, EV startups Rivian and Bollinger are also rivals and GM recently stated it is considering plans to electrify its Sierra line of pickups. However, when it comes to these incredibly popular types of vehicles, Ford is the undisputed leader and where it goes, everyone else will follow.

Good news for EVs. Good news for battery metals.

Disclaimer

The Oregon Group maintains full editorial control over all content published on this website. While sponsored and advertised placements may be featured, the content remains the sole opinion of The Oregon Group. The author may receive compensation or remuneration for providing content, but all statements and expressions are made independently and are not influenced by sponsors or advertisers. From time to time, The Oregon Group and its directors, officers, partners, employees, authors, or members of their families, as well as persons who are interviewed for articles on this website, may have a long or short position in securities or commodities mentioned and may make purchases and/or sales of those securities or commodities in the open market or otherwise. By accessing and using this website, readers are cautioned to assume that each of the foregoing persons may have a financial interest in all companies and sectors mentioned on this website. Any projections, market outlooks or estimates herein are forward looking statements and are inherently unreliable., and any such statements are based upon certain assumptions and should not be construed to be indicative of the actual events that will occur. Other events that were not taken into account may occur and may significantly affect the returns or performance of the securities or commodities discussed herein. The information provided herein is based on matters as they exist as of the date of preparation and not as of any future date, and The Oregon Group undertakes no obligation to correct, update or revise the information in this document or to otherwise provide any additional material. The information provided on this website is for informational purposes only and is not, directly or indirectly, an offer, solicitation of an offer and/or a recommendation to buy or sell any security or commodity, and the information provided on this website should not be construed as any advice or an opinion as to the price at which the securities of any company or commodity may trade at any time. The Oregon Group is a publisher of financial information, not an investment advisor. We do not provide personalized or individualized investment advice or information that is tailored to the needs of any particular recipient, and the information provided on this website is not and should not be construed as personal, financial, investment or professional advice. Readers are cautioned to always do their own research and review of publicly available information and to consult their professional and registered advisors before purchasing or selling any securities or commodities and should not rely on the information contained herein. Neither The Oregon Group nor any of its affiliates accepts any liability whatsoever for any direct or consequential loss howsoever arising, directly or indirectly, from any use of the information contained herein. By using the Site or any affiliated social media account, you are indicating your consent and agreement to this disclaimer and our terms of use. Unauthorized reproduction of this newsletter or its contents by photocopy, facsimile or any other means is illegal and punishable by law.

Share this article

about the author

Anthony Milewski

Anthony Milewski has spent his entire career in the capital markets, including as company CEO, board director, advisor, founder and investor, with a focus on the energy transition and commodities.